Creative Communications

Certificate

Learn the secrets of successful marketing, advertising, public relations and copywriting.

Course overview

Effective communication is ever more crucial in the modern business world as competition becomes more intense and consumers become more sophisticated.

Employers are therefore increasingly looking to employ individuals with the specialist knowledge to apply a full set of promotional techniques to take their products to new potential markets or to convey new messages to existing customers.

This wide-ranging course covers the fundamental principles of promotion and examines the elements that go to make up the 'communications mix'. The course is delivered by practicing specialists that are experts in their field and the aim is to give students a 'hands-on' practical knowledge, based on what is happening in the real world, right now.

The course can be summarised as a powerful combination, providing high value skills focused on this extremely rewarding area of business. Presented by experienced forward looking tutors, successful students armed with this level of knowledge can truly talk the talk and walk the walk!

What the students' say…

Neil McCrae, Lancashire, United Kingdom

It was pure chance that I saw an ad for this course. It had all I needed - I don't know of any other course that combines PR, Marketing and Advertising so well. It's given me much-needed confidence. The tutors are really passionate about their profession, and most still work as industry freelancers so you can really benefit from their experience. All the hardwork paid off, just weeks after graduating I was rewarded with a fantastic job offer with a London based publisher!

Course Details

 

Course duration

18 Weeks

Entry requirements

A good secondary education to GCSE or O Level standard, English Level B1.

Start dates

  • 23rd September, 2013
  • 17th February, 2014

Qualifications

Hove College Creative Communications Certificate and OCN Level 4 Certificates

Syllabus overview

  • Creating Adverts and Commercials
  • Media Planning and Buying
  • Public Relations
  • Community and Crisis Management
  • Effective Marketing Plan
  • Market Research and Selection
  • Branding and Packaging
  • Journalis and Copywriting
  • Tutorial Programme