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Marketing & Media

18 week Marketing & Media Certificate

Certificate course Starts:

8 Oct 07
7 Jan 08
10 Mar 08
2 Jun 08

Course Fees:
18 week Marketing & Media Certificate £2,625

Effective advertising and PR is ever more crucial in the modern business world. Employers are therefore increasingly looking to employ individuals that can successfully apply a full range of promotional techniques to take their products to new potential markets or to convey new messages to existing customers.

This wide-ranging course covers the fundamental principles of promotion and examines the elements that go to make up the 'communications mix'. The course is delivered by practicing specialists that are experts in their field and the aim is to give students a 'hands-on' practical knowledge, based on what is happening in the real world, right now.

You will learn how to formulate and apply effective marketing plans, incorporating PR strategies and powerful advertising techniques, to a number of different situations and to diverse audiences. On completion, successful graduates will gain industry-recognised qualifications in PR, Advertising and Marketing that can open up a range of employment and further study options.

18 WEEK Marketing & Media Certificate syllabus:

LCCI Advertising - Core qualification covering the essentials of advertising & the media, providing a valuable knowledge of the components of a successful campaign.

• Role of Advertising
• Advertiser & agency
• Creating & producing ads & commercials
• Media research
• Media planning/buying
• Controls & the law
• Advertising evaluation
• The impact of technology

LCCI Public Relations - Learn how PR is used as a powerful tool to promote and influence. From product launches to subtle lobbying and image building, discover how to plan effective PR & build media relations.

• Public relations & marketing
• Targeting
• Role of PR
• PR organisations/consultancies
• Planning a PR strategy
• Media evaluation
• Budgeting
• Evaluation of PR
• Marketing research
• Community relations
• Crisis management
• Media relations
• Exhibitions
• Presentations
• Sponsorship
• Global PR
• PR & the law
• Future trends

LCCI Marketing - designed to equip you with an understanding of the essentials of marketing and its vital role in business success. Incorporating live project work.

• Nature of Marketing
• Role of Marketing
• Marketing Plan
• Marketing Research & Segmentation
• Customer & Consumer Behaviour
• Marketing Mix
• Product/Service
• Price & Distribution
• Promotion
• Global Marketing
• Future Trends

Copywriting/Journalism - designed to give you the skills to write clearly & effectively; a vital skill in any advertising or PR role.

• Know your reader
• House style
• Subbing
• Creating headlines
• Captions & presenting copy
• Newsroom techniques
• Where ideas come from
• Identifying a worthwhile story
• Writing copy, story structure and how to keep the story moving
• How to handle a running story
• Ethical responsibilities

Careers - Including CV preparation, interview skills training & job search.

On successful completion, students will be awarded certificates from the relevant examination bodies together with the HCB Marketing & Media Certificate.

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Marketing & Media -
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