Full-time courses:
- Advanced Diploma
- E-Business
- Creative Communication
- Internet Marketing
- Web Design
- Digital Design
- Marketing & Media
- English Language
More Choice
Part time options in PR, Marketing, Management and IT
Creative Communication
9 month Creative Communications Diploma
Diploma course Starts:
8 Oct 07
7 Jan 08
2 Jun 08
Course Fees:
36 week 'Creative Communication' Diploma £4,975
Good communication- whether the 'art of persuasion' or the 'power to inform' - is arguably the most important single skill in commercial life.
The Creative Communications Diploma combines a number of complementary disciplines into a single highly effective training. Begining with a study of the principles of marketing, the course moves on into a detailed examination of advertising and public relations theory and practice. This includes hands-on training in graphics presentation and design skills using professional design software such as Photoshop, Illustrator and QuarkXpress on specialist graphic design workstations. Creative writing skills are also covered.
All modules lead towards the appropriate London Chamber of Commerce and Industry (LCCI) qualifications and for those students who wish to continue their studies the course also offers pathways to further degree level study at selected British universities.
9 month CREATIVE COMMUNICATIONs Diploma syllabus:
LCCI Advertising
- Role of advertising
- Advertiser & agency
- Creating/producing ads & commercials
- Media research
- Media buying
- Controls & the law
- Advertising evaluation
- The impact of technology
LCCI Public Relations
- Public relations & marketing
- Targeting
- The role of PR
- PR organisations/consultancies
- Planning a PR strategy
- Media evaluation
- Budgeting
- Evaluation of PR
- Marketing research
- Community relations
- Crisis management
- Media relations
- Exhibitions
- Presentations
- Sponsorship
- Global PR
- Law
- The future
LCCI Marketing
- Nature of marketing
- Role
- Planning
- Research/segmentation
- Customer/consumer behaviour
- Marketing mix l Product/service
- Price & distribution
- Promotion
- Global marketing
- The future
Copywriting/Journalism
- Know your reader
- House style
- Subbing
- Creating headlines
- Captions & presenting copy
- Newsroom techniques
- Where ideas come from
- Identifying a worthwhile story
- Writing copy, story structure and how to keep the story moving
- How to handle a running story
- Ethical responsibilities
Graphics Technology - A comprehensive training covering
- i-Mac technology
- Adobe InDesign (an introduction)
- QuarkXPress
- Adobe Illustrator
- Adobe Photoshop
- Projects
Web Design - A comprehensive training covering all aspects of web site design from basic website page construction and site registration through to use of Macromedia Dreamweaver and sophisticated web tools
Digital Design Workshops
- Labelling and packaging for products
- Product simulation
- Design of marketing materials
- Producing a short digital video
- Commercial web site design
Careers - Including CV preparation, interview skills training & job search.
On successful completion, students will be awarded certificates from the relevant examination bodies together with the HCB Creative Communications Diploma.
Apply Online!
Apply online for a course place using our easy to use application form.
Creative Communication -
A Student's View
"I am writing this one year later, literally to the day, of starting the Creative Communications Diploma course. I passed
all my exams with high grades, I have a wonderful job that has allowed me to capitalise on practically every skill learnt at Hove College. Furthermore, I feel really confident about the future for the first time I can remember."