Full-time courses:
- Advanced Diploma
- E-Business
- Creative Communication
- Internet Marketing
- Web Design
- Digital Design
- Marketing & Media
- English Language
More Choice
Part time options in PR, Marketing, Management and IT
Advanced Diploma in Creative Media & Internet Studies
Advanced Diploma course Starts:
13 Oct 08
5 Jan 09
Course Fees:
2 year programme 'Advanced Diploma in Creative Media and Internet Studies' £8,950
A two year HND equivalent programme designed to provide the student with a choice of either a strong pathway to the workplace or direct entry to the final year of a university bachelor's degree.
The programme aims to provide practical work based training in the hands-on skills of graphics based communications as well as under-pinning theoretical business and marketing knowledge to support it.
Syllabus
- Business accounting
- Financial statements
- Costing methods and budgeting
- Business statistics
- Collection and preparation of data
- Laws of probability
- Quality control and decision analysis
- Business law
- Sale of goods
- Economics
- Dynamics of social/political change
- Micro economics and pricing issues
- Management principles
- Company structures
- Managing people, leadership & motivation
- Effective communication
- The nature of marketing
- The benefits of internet marketing
- Internet growth & customer profile
- Internet marketing strategy
- Market selection, segmentation & market planning
- Business models for internet marketing
- Definition & development of the internet
- Types of E-Commerce sites
- E-Commerce finance
- E-Commerce security
- E-Commerce and the Law
- Creating & producing ads & commercials
- Media planning/buying
- Controls & the law
- Advertising evaluation
- Public relations & marketing
- Planning a PR strategy
- Community relations
- Crisis management
- Role of Marketing
- Market research & segmentation
- Marketing mix
- Global marketing
- Journalism & copyrighting
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Labelling and packaging for products
- Design of marketing materials
- Producing a short digital video
- Commercial web site design
Apply Online!
Apply online for a course place using our easy to use application form.
Advanced Diploma -
A Student's View
Everything in Hove College is set up to help students achieve their goals. Graduate tutors with industry experience, small interactive groups, and really caring atmosphere have all combined to confirm that my decision to study for the Advanced Diploma has been perfect.