Full-time courses:
- Advanced Diploma
- E-Business
- Creative Communication
- Internet Marketing
- Web Design
- Digital Design
- Marketing & Media
- English Language
More Choice
Part time options in PR, Marketing, Management and IT
Internet Marketing
18 week Internet Marketing & E-Commerce Certificate
Certificate course Starts:
8 Oct 07
7 Jan 08
10 Mar 08
2 Jun 08
Course Fees:
18 week Internet Marketing & E-Commerce Certificate £2,625
This is a superb forward-looking course, based on modern thinking and solid recognised content. The world of Internet Marketing is expanding rapidly, with online business predicted to grow massively over the next few years.
Course delegates will learn the unique principles which differentiate the Internet business world and how to apply new techniques to generate valuable trade through this medium of the future.
With powerful, industry-recognised qualifications to reinforce knowledge which pushes the boundaries of the subject, successful candidates will offer a unique mix of abilities to potential employers. Alternatively, students may move easily into a range of further education studies.
Coursework combines separate modules in Internet Marketing, e-Commerce, Marketing and Website Design (an optional module) with London Chamber of Commerce & Industry (LCCI) professional examinations.
18-week Internet Marketing & E-Commerce Certificate syllabus:
LCCI Internet Marketing
- The nature of marketing - definition, concepts, products & sales
- The benefits of internet marketing - costs of e-marketing, nature of the internet, reaching users and customer relationships
- Internet growth & customer profile - growth trends & socio economics
- Internet marketing strategies - front of house issues, back office needs, proper costings & legal issues
- Effective brand migration - market segmentation & market planning
- Business models for internet marketing - the business website & the direct e-mail list
LCCI E-Commerce
- Background to E-Commerce
- Website Design in E-Commerce
- Components of E-Commerce
- Benefits of E-Commerce
- The Business Drivers
- Metcalfe's Law
- Definitions & Development of the Internet - the internet, domain names, web ownership & growth trends
- E-Commerce business models - adoption cycle, informational sites, interactive & transactional sites & long term benefits
- Market dynamics - commoditisation, mass customisation, customer loyalty and hosting solutions
- E-Commerce finance - transactions, payment systems, electronic payments & taxation
- E-Commerce security - security requirements, encryption, digital certificates & web security
- E-Commerce & law - law of contract, pertinent legislation, domain names & copyright
LCCI Marketing
- The nature of marketing
- The role of marketing
- The marketing plan
- Marketing research/segmentation
- Customer & consumer behaviour
- The marketing mix
- Product and service
- Price and distribution
- Promotion
- Global marketing
- Future trends
Web Design Certificate
- See course content in 9 week programme, click here.
Careers
- Advice & one-to-one support
On successful completion, students are awarded certificates from the relevant examination bodies together with the HCB Internet Marketing Certificate.
Apply Online!
Apply online for a course place using our easy to use application form.
E-Commerce -
A Student's View
I chose to give up my job and take the Internet Marketing and Web Design courses combined. In terms of my career this was the best decision I ever made! Hove College helped me gain valued and industry recognised qualifications to really put my future on the right path.